Establishing a Comprehensive Tourism Marketing Strategy for Hunterdon County as a Country Escape Destination
Keywords:tourism, destination marketing organization (DMO), branding
Decline in tourism dollars and lack of a coordinated, more centralized effort to formally position Hunterdon County as a viable tourism destination were the impetus for an investigation that focused on marketing, branding, social media, and multi-generational marketing. Infusing technology into a well-orchestrated strategy was also considered pivotal to elevating awareness and appealing to previously untapped markets. Drawing more visitors to the region was identified as essential to both the immediate need for growth in tourism spend and the long-term economic health of the region.
Copyright (c) 2022 Jennifer Barr, Jim Strong
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