European Customer’s Perception of Safety using Airbnb Compared to other Lodging Options

Abstract

Airbnb operates an online, peer-to-peer marketplace with over 150 million users and hosts that provide accommodations around the world. As Airbnb continues to support tourism destination growth, there has been an increased concern for guest and host safety. Safety concerns are not limited to health risks, overcrowding/space proximity, cleaning processes, key security, and data security. What is unclear, is the perception of safety based on the destination location and mode of travel (independent or part of a group). This study sought to identify perceptions of travelers and their preference of lodging accommodation based on their travel mode. Data was collected from 116 European travelers. Findings suggest that travelers perceive hotels as a safer alternative as compared to other lodging options. Additional findings revealed concerns of safety are less important when traveling in groups. This study provides insights for Airbnb operators, future travelers, and academics to consider as the tourism industry rebounds from COVID-19