Identifying Brand Loyalty Requirements by Generations for Organizational Success and Renewability

Abstract

Consumer markets are rapidly being replaced by newer and younger generations requiring tourism businesses to identify what specific strategies appeal to the various generations to more effectively encourage brand loyalty. The last few decades have shown massive innovations in technology and a change in the most prominent generation that affects loyalty strategies. This article identifies the requirements of brand loyalty through a detailed analysis of each generational stereotype and corresponding brand loyalty efforts. Complied findings provide businesses insights into best practices of brand loyalty to use as a mechanism to evaluate or adjust their existing strategies. To appeal to younger consumers, business may have to adopt a more dynamic approach for long-term sustainability.